Growth
Brow Art 23 against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Brow Art 23's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
| 50 |
B
Brow Art 23
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Brow Art 23 locations across 14 US states.
Tracked stores by state
- Illinois 3
- Maryland 3
- New Jersey 2
- Texas 2
- Wisconsin 2
- California 1
- Florida 1
- Iowa 1
- Indiana 1
- North Carolina 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at Brow Art 23
Tracked chains Brow Art 23 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lewis Fresh Market
100
L
Lewis Produce Market
72
G
Great Lakes Naval Base
68
G
Great Lakes Commissary
58
N
New Star Beauty Supply
52
C
Carniceria la mexicana
30
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