Growth
Bloom against its category
The biggest tracked US women's classic chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bloom's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Maurices
|
+5.6% |
| 2 |
L
LOFT
|
-0.2% |
| 3 |
C
Chico's
|
-0.9% |
| 4 |
T
Talbots
|
+8.5% |
| 5 |
L
Lane Bryant
|
-2.7% |
| 6 |
W
White House Black Market
|
-7.7% |
| 7 |
T
Tommy Bahama
|
-43.8% |
| 8 |
J
J.Jill
|
+10.4% |
| 9 |
A
Ann Taylor
|
+11.4% |
| 10 | C Country Store | - |
| 14 | B Bloom | +17.5% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Bloom locations across 12 US states and DC.
Tracked stores by state
- New York 3
- California 2
- Washington 2
- Alabama 1
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Delaware 1
- Indiana 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Bloom
Tracked chains Bloom customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bravo Americano Moderno
100
N
Noir Lounge
52
L
Los Ronabertos Mexican Food
44
S
Salinas's Smoke Street
40
C
Copper Bistro
39
L
Lee's Rite-Way Market
31
G
Guayo's El Rey
28
C
Carter's Custom Cuts
26
F
Frontier Steak & Spirits
25
T
Thriftee
25
More trends