Growth
Blimpie against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Blimpie's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
| 45 |
B
Blimpie
|
-7.4% |
Share of tracked category spend, indexed
Store footprint
Store map
83 tracked Blimpie locations across 18 US states.
Tracked stores by state
- New Jersey 14
- Georgia 13
- Idaho 12
- Texas 10
- Michigan 7
- Arizona 3
- New York 3
- South Carolina 3
- Utah 3
- Virginia 3
- California 2
- North Carolina 2
- Wisconsin 2
- Wyoming 2
- Connecticut 1
- Florida 1
- Iowa 1
- Minnesota 1
Customer overlap
Who shops at Blimpie
Tracked chains Blimpie customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zamzows
52
Zamzows
52
More trends