Growth
Big Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 54 |
B
Big Chicken
|
-49.0% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Big Chicken locations across 17 US states.
Tracked stores by state
- Texas 5
- Washington 4
- Michigan 3
- Nevada 3
- California 2
- Massachusetts 2
- Pennsylvania 2
- Tennessee 2
- Alabama 1
- Arkansas 1
- Arizona 1
- Florida 1
- Illinois 1
- Missouri 1
- Mississippi 1
- New Jersey 1
- Ohio 1
Customer overlap
Who shops at Big Chicken
Tracked chains Big Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Palmer's Quick Stop
100
V
Viet Wah
82
R
Ryan Brothers Coffee
80
N
Navy Medicine West
69
S
San Diego NB Commissary
68
M
MWR Ticket and Travel
66
L
LC Embroidery and Cleaners
59
LC Embroidery and Cleaners
59
P
Palmers Grocery Store
56
G
Giant Pizza King
52
More trends