Growth
Big Chicken against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Chicken's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 |
D
Dairy Queen
|
-0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 87 |
B
Big Chicken
|
-2.0% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Big Chicken locations across 14 US states.
Tracked stores by state
- Washington 4
- Michigan 3
- Nevada 3
- Pennsylvania 2
- Tennessee 2
- Texas 2
- Alabama 1
- Arizona 1
- California 1
- Florida 1
- Illinois 1
- Missouri 1
- New Jersey 1
- Ohio 1
Customer overlap
Who shops at Big Chicken
Tracked chains Big Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Palmer's Quick Stop
100
R
Ryan Brothers Coffee
72
S
San Diego NB Commissary
66
N
Navy Medicine West
61
M
MWR Ticket and Travel
58
H
Hartland General Store
56
L
LC Embroidery and Cleaners
51
LC Embroidery and Cleaners
51
F
Food Trucks
47
G
Giant Pizza King
46
More trends