Growth
As Seen On TV against its category
The biggest tracked US gift shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks As Seen On TV's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
-7.9% |
| 2 |
B
BoxLunch
|
-11.6% |
| 3 | W WinStar World Casino and Resort | - |
| 4 |
A
Alvin's Island
|
-16.4% |
| 5 | V VIP Smoke Shop | -32.3% |
| 6 |
T
The Paper Store
|
-2.4% |
| 7 | V Vance Outdoors | -15.0% |
| 8 | D Disney Springs Marketplace | -12.2% |
| 9 |
P
POP Mart
|
- |
| 10 | B Bronner's CHRISTmas Wonderland | -11.9% |
| 88 | A As Seen On TV | +5.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked As Seen On TV locations across 6 US states.
Tracked stores by state
- New York 2
- Ohio 2
- Pennsylvania 2
- South Carolina 2
- Delaware 1
- Virginia 1
Customer overlap
Who shops at As Seen On TV
Tracked chains As Seen On TV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Grove City Country Club
100
P
Porter Township Office
76
F
Ft Eustis Chapel
58
C
Charleston AFB Commissary
52
C
Colonial Downs
52
G
Grove City Premium Outlets
43
Grove City Premium Outlets
43
A
Adams Fairacre Farms
37
C
Charleston NWS Commissary
34
D
Delaware Electric Cooperative
32
Delaware Electric Cooperative
32
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