Growth
As Seen On TV against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks As Seen On TV's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 56 |
A
As Seen On TV
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked As Seen On TV locations across 10 US states.
Tracked stores by state
- New York 3
- Pennsylvania 3
- California 2
- Florida 2
- Ohio 2
- South Carolina 2
- Connecticut 1
- Delaware 1
- Georgia 1
- Virginia 1
Customer overlap
Who shops at As Seen On TV
Tracked chains As Seen On TV customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Grove City Country Club
100
A
Adams Fairacre Farms
73
C
Charleston AFB Commissary
52
G
Grove City Premium Outlets
48
Grove City Premium Outlets
48
C
Charleston NWS Commissary
43
C
Colonial Downs
39
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