Trends · data through July 2026

Breakfast Restaurants in Austin-Round Rock-San Marcos, TX

Iceflower tracks 33 stores from 11 breakfast restaurants chains in Austin-Round Rock-San Marcos, TX. Waffle House grew fastest over the last year, ahead of Snooze, an A.M. Eatery and IHOP.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
11
Tracked stores
33
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Waffle House and Snooze, an A.M. Eatery sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Waffle House logo Waffle House ▲1 +15.5%
2 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery - +6.9%
3 I IHOP logo IHOP - +4.1%
4 F First Watch logo First Watch ▼1 -4.5%
  • IHOP
  • Waffle House
  • First Watch
  • Snooze, an A.M. Eatery
  • Snooze
  • The Original Pancake House
  • The Omelettry
  • Other tracked chains

Store footprint

Store map

33 tracked store locations in Austin-Round Rock-San Marcos, TX. The 7 largest tracked chains are highlighted.

  • IHOP (12)
  • Waffle House (5)
  • First Watch (6)
  • Snooze, an A.M. Eatery (3)
  • Snooze (1)
  • The Original Pancake House (1)
  • The Omelettry (1)
  • Other tracked chains

Top tracked chains by store count

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