Trends · data through July 2026

Breakfast Restaurants in San Antonio-New Braunfels, TX

Iceflower tracks 47 stores from 16 breakfast restaurants chains in San Antonio-New Braunfels, TX.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
47
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast restaurants chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. IHOP and First Watch sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I IHOP logo IHOP - -2.5%
2 F First Watch logo First Watch - -7.5%
  • IHOP
  • First Watch
  • The Magnolia Pancake Haus
  • Snooze, an A.M. Eatery
  • Box St. All Day Brunch
  • Eggspectation
  • Pancake Joe's
  • Other tracked chains

Store footprint

Store map

47 tracked store locations in San Antonio-New Braunfels, TX. The 7 largest tracked chains are highlighted.

  • IHOP (26)
  • First Watch (6)
  • The Magnolia Pancake Haus (2)
  • Snooze, an A.M. Eatery (1)
  • Box St. All Day Brunch (1)
  • Eggspectation (1)
  • Pancake Joe's (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 I IHOP logo IHOP 26
  • 2 F First Watch logo First Watch 6
  • 3 T The Magnolia Pancake Haus 2
  • 4 S Snooze, an A.M. Eatery logo Snooze, an A.M. Eatery 1
  • 5 B Box St. All Day Brunch 1
  • 6 E Eggspectation logo Eggspectation 1
  • 7 P Pancake Joe's 1
  • 8 F Fork and Spoon 1
  • 9 B Biscuit House 1
  • 10 T The Brunch Spot 1
  • 11 B breakfast. 1
  • 12 S Sunny's All-Day Brunch & Bar 1
  • 13 L L.A. Cafe 1
  • 14 L Le Peep logo Le Peep 1
  • 15 T Tony's Tacos To Go 1
  • 16 G Grill 1

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