Growth
Upper Crust against its category
The biggest tracked UK sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Upper Crust's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
-0.5% |
| 2 | U Upper Crust | +1.5% |
| 3 | L Loaf | -34.5% |
| 4 | C Continental Spices | - |
| 5 |
E
Eat 17
|
-1.2% |
| 6 |
B
Bagel Factory
|
-21.6% |
| 7 |
D
Deliveroo for Work
|
-63.6% |
| 8 | T The Black Pig | - |
| 9 | M Medina Foods Market | - |
| 10 | E Elliott's Upper Crust Catering Services | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
48 tracked Upper Crust locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 12
- North West 11
- South West 5
- West Midlands 5
- Yorkshire and The Humber 4
- South East 3
- East of England 2
- Scotland 2
- East Midlands 1
- North East 1
- Northern Ireland 1
- Wales 1
Customer overlap
Who shops at Upper Crust
Tracked chains Upper Crust customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends