Growth
Welcome Break against its category
The biggest tracked UK gas stations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Welcome Break's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Shell
|
-11.3% |
| 2 |
B
BP
|
- |
| 3 | E Esso | +4.7% |
| 4 | C Costco Gas | +6.7% |
| 5 | S Sainsbury's Petrol Station | -8.0% |
| 6 |
T
Tesco Petrol Station
|
-0.0% |
| 7 | A Asda Petrol Station | +4.1% |
| 8 | E EG On the Move | - |
| 9 | S Sainsbury's Fuel | -11.9% |
| 10 | T Tesco Fuel | -1.4% |
| 13 | W Welcome Break | -6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Welcome Break locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- East Midlands 4
- South East 3
- West Midlands 3
- Yorkshire and The Humber 2
- North West 1
- Scotland 1
- South West 1
Customer overlap
Who shops at Welcome Break
Tracked chains Welcome Break customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
M6 Toll Plaza
94
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