Growth
Enterprise against its category
The biggest tracked UK auto rental services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Enterprise's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | E Enterprise | -10.9% |
| 2 |
Z
Zipcar
|
+9.7% |
| 3 | K Kendall Cars | - |
| 4 |
N
National Car Rental
|
- |
| 5 |
H
Hertz
|
- |
| 6 |
E
Enterprise Rent-A-Car
|
-9.9% |
| 7 | S Salford Van Hire | - |
| 8 | E Europcar | +6.2% |
| 9 | K KJ PCO | - |
| 10 | N National | - |
Share of tracked category spend, indexed
Store footprint
Store map
180 tracked Enterprise locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- London 35
- North West 26
- South East 18
- Scotland 17
- East of England 16
- West Midlands 16
- Yorkshire and The Humber 16
- South West 11
- East Midlands 10
- North East 7
- Wales 6
- Northern Ireland 2
Customer overlap
Who shops at Enterprise
Tracked chains Enterprise customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kwik Fit
47
Kwik Fit
47
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