Growth
Enterprise against its category
The biggest tracked UK auto rental service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Enterprise's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
Enterprise
|
-6.1% |
| 2 |
N
National Car Rental
|
- |
| 3 | K Kendall Cars | - |
| 4 |
E
Enterprise Rent-A-Car
|
-15.6% |
| 5 |
H
Hertz
|
- |
| 6 |
G
Green Motion
|
- |
| 7 | K KJ PCO | - |
| 8 |
E
Europcar
|
-8.4% |
| 9 | S Salford Van Hire | - |
| 10 |
Z
Zipcar
|
-75.9% |
Share of tracked category spend, indexed
Store footprint
Store map
304 tracked Enterprise locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 48
- London 44
- North West 39
- West Midlands 30
- Yorkshire and The Humber 27
- East of England 24
- Scotland 23
- South West 21
- East Midlands 20
- North East 12
- Wales 10
- Northern Ireland 6
Customer overlap
Who shops at Enterprise
Tracked chains Enterprise customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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