Chain · United Kingdom · data through September 2026

M Moto logo Moto

Iceflower tracks 10 Moto stores across 8 of the UK's 12 regions and nations. It ranks #3 of 13 tracked UK truck stops & travel centers by card spend.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
10
Regions
8
Category
Truck Stops & Travel Centers
Category rank
#3

Growth

Moto against its category

The biggest tracked UK truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Moto's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 M Motor Fuel Group -1.5%
2 W Welcome Break logo Welcome Break -5.4%
3 M Moto logo Moto -
4 W Welcome Break Charnock Richard Services -10.8%
5 R Route 66 +18.0%
6 R Roadchef logo Roadchef -10.8%
7 S Swift -
8 G Golden Gate -16.0%
9 W Wheels +1.4%
10 B Brew -32.7%

Share of tracked category spend, indexed

100 417.8 2024 Q4 2026 Q3

Store footprint

Store map

10 tracked Moto locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 2
  • West Midlands 2
  • East of England 1
  • London 1
  • North East 1
  • North West 1
  • South West 1
  • Yorkshire and The Humber 1

Customer overlap

Who shops at Moto

Tracked chains Moto customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

S Shell logo Shell 99
B BP logo BP 70
G Greggs logo Greggs 53
M M6 Toll Plaza 40
E Esso logo Esso 37
M McDonald's logo McDonald's 36
S Screwfix logo Screwfix 35
T Tesco Cafe logo Tesco Cafe 34
B bp Pulse 30

More trends

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