Trends · data through September 2026

Truck Stops & Travel Centers in the United Kingdom

Iceflower tracks 66 stores from 13 truck stops & travel centers in the United Kingdom. Route 66 grew fastest over the last year, ahead of Motor Fuel Group and Welcome Break.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
66
Consumer panel
130M+

Growth ranking

Fastest-growing tracked truck stops & travel centers

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Route 66 and Motor Fuel Group sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Route 66 - +18.0%
2 M Motor Fuel Group - -1.5%
3 W Welcome Break logo Welcome Break - -5.4%
4 R Roadchef logo Roadchef - -10.8%
5 G Golden Gate ▲1 -16.0%
6 B Brew ▼1 -32.7%
  • Motor Fuel Group
  • Welcome Break
  • Moto
  • Welcome Break Charnock Richard Services
  • Route 66
  • Roadchef
  • Swift
  • Other tracked chains

Store footprint

Store map

66 tracked store locations in the United Kingdom. The 7 largest tracked chains are highlighted.

  • Motor Fuel Group (15)
  • Welcome Break (14)
  • Moto (10)
  • Welcome Break Charnock Richard Services (1)
  • Route 66 (3)
  • Roadchef (8)
  • Swift (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 M Motor Fuel Group 15
  • 2 W Welcome Break logo Welcome Break 14
  • 3 M Moto logo Moto 10
  • 4 R Roadchef logo Roadchef 8
  • 5 B Brew 5
  • 6 R Route 66 3
  • 7 S Swift 3
  • 8 G Golden Gate 3
  • 9 W Welcome Break Charnock Richard Services 1
  • 10 W Wheels 1
  • 11 O Onroute Truckstops - Ulceby 1
  • 12 O On the Go 1
  • 13 N North Star 1

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