Chain · United Kingdom · data through September 2026

B bp Pulse

Iceflower tracks 139 bp Pulse stores across 12 of the UK's 12 regions and nations. It ranks #1 of 70 tracked UK EVs & charging chains by card spend. Its share of tracked category spend moved -26.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
139
Regions
12
Category
EVs & Charging
Category rank
#1

Growth

bp Pulse against its category

The biggest tracked UK EVs & charging chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks bp Pulse's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 B bp Pulse -26.9%
2 M MFG -
3 S Shell Recharge logo Shell Recharge -
4 L Lidl Charging Station -
5 I InstaVolt Charging Station +2.7%
6 S Smart Charge Charging Station -
7 A Applegreen Electric +6.9%
8 A Applegreen Electric Charging Station -
9 G Gatwick North Terminal -
10 G Gatwick South Terminal logo Gatwick South Terminal -

Share of tracked category spend, indexed

100 51.6 2024 Q4 2026 Q3

Store footprint

Store map

139 tracked bp Pulse locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 30
  • East Midlands 22
  • London 22
  • Scotland 15
  • East of England 12
  • North West 10
  • West Midlands 9
  • South West 7
  • Northern Ireland 5
  • Yorkshire and The Humber 4
  • Wales 2
  • North East 1

Customer overlap

Who shops at bp Pulse

Tracked chains bp Pulse customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

B BP logo BP 100
S Shell logo Shell 46
E Esso logo Esso 33
A Apcoa logo Apcoa 29
Y YO! Broadstairs Tesco Kiosk 25
S Screwfix logo Screwfix 23

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