Growth
Mint Velvet against its category
The biggest tracked UK women's contemporary chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mint Velvet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Mint Velvet
|
- |
| 2 |
O
Oliver Bonas
|
-6.9% |
| 3 |
F
FatFace
|
-18.0% |
| 4 |
R
Reiss
|
-13.9% |
| 5 |
Y
Yours Clothing
|
-18.7% |
| 6 |
C
COS
|
+1.0% |
| 7 |
A
AllSaints
|
-25.6% |
| 8 | C Choice | -8.6% |
| 9 |
A
Anthropologie
|
-21.4% |
| 10 |
M
Monsoon
|
-8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Mint Velvet locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- London 4
- Scotland 3
- South West 3
- Yorkshire and The Humber 3
- East of England 2
- North West 2
- South East 2
- Wales 1
Customer overlap
Who shops at Mint Velvet
Tracked chains Mint Velvet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fenwick
64
Fenwick
64
T
Trafford Centre
62
Trafford Centre
62
L
Leeds+
37
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