Chain · United Kingdom · data through July 2026

T The White Company logo The White Company

Iceflower tracks 60 The White Company stores across 12 of the UK's 12 regions and nations. It ranks #17 of 747 tracked UK clothing stores chains by card spend. Its share of tracked category spend moved -11.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
60
Regions
12
Category
Clothing Store
Category rank
#17

Growth

The White Company against its category

The biggest tracked UK clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The White Company's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Primark logo Primark -0.1%
2 N Next -1.9%
3 M Matalan -0.6%
4 Z Zara logo Zara -2.5%
5 R River Island logo River Island -4.0%
6 H H&M logo H&M -4.5%
7 N New Look logo New Look -26.7%
8 U Uniqlo logo Uniqlo -
9 P Peacocks +1.4%
10 F Flannels logo Flannels -3.0%
17 T The White Company logo The White Company -11.0%

Share of tracked category spend, indexed

100 112.4 2024 Q1 2025 Q4

Store footprint

Store map

60 tracked The White Company locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 15
  • London 11
  • South West 7
  • East of England 5
  • Scotland 5
  • Yorkshire and The Humber 5
  • North West 3
  • West Midlands 3
  • East Midlands 2
  • North East 2
  • Northern Ireland 1
  • Wales 1

Customer overlap

Who shops at The White Company

Tracked chains The White Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

J John Lewis 75
S Space NK 40
C COS logo COS 33
L Lululemon 32
Z Zara logo Zara 31

More trends

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