Growth
The White Company against its category
The biggest tracked UK home decor chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The White Company's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunelm
|
-4.5% |
| 2 |
T
The Range
|
+6.4% |
| 3 |
T
The White Company
|
-9.8% |
| 4 |
S
Søstrene Grene
|
+14.4% |
| 5 |
Z
Zara Home
|
-12.8% |
| 6 | T Touch of Class | -70.4% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked The White Company locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 15
- London 11
- South West 9
- East of England 5
- Scotland 5
- Yorkshire and The Humber 5
- East Midlands 3
- North West 3
- West Midlands 3
- North East 2
- Northern Ireland 1
- Wales 1
Customer overlap
Who shops at The White Company
Tracked chains The White Company customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends