Growth
Chipotle Mexican Grill against its category
The biggest tracked UK Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chipotle Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
|
+2.6% |
| 2 |
T
|
-6.2% |
| 3 |
C
|
-0.1% |
| 4 |
B
|
+13.6% |
| 5 | R Roberto's | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Chipotle Mexican Grill locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- London 17
- East of England 1
- South East 1
- Other 1
Customer overlap
Who shops at Chipotle Mexican Grill
Tracked chains Chipotle Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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