Trends · data through September 2026

Bakeries, Donuts & Desserts in Stoke-on-Trent

Iceflower tracks 39 stores from 20 bakeries, donuts & desserts in Stoke-on-Trent.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
39
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Greggs logo Greggs - -6.9%
  • Greggs
  • Morrisons Bakery
  • Nafees Bakers & Sweets
  • Cake Box
  • Zagros Store
  • The Bread Basket
  • Birds Bakery
  • Other tracked chains

Store footprint

Store map

39 tracked store locations in Stoke-on-Trent. The 7 largest tracked chains are highlighted.

  • Greggs (18)
  • Morrisons Bakery (1)
  • Nafees Bakers & Sweets (1)
  • Cake Box (1)
  • Zagros Store (1)
  • The Bread Basket (2)
  • Birds Bakery (1)
  • Other tracked chains

Top tracked chains by store count

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