Trends · data through September 2026

Bakeries, Donuts & Desserts in Derby

Iceflower tracks 56 stores from 16 bakeries, donuts & desserts in Derby. Cake Box grew fastest over the last year, ahead of Greggs and Birds Bakery.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
56
Consumer panel
130M+

Growth ranking

Fastest-growing tracked bakeries, donuts & desserts

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Cake Box and Greggs sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 C Cake Box logo Cake Box - +13.1%
2 G Greggs logo Greggs - -6.8%
3 B Birds Bakery logo Birds Bakery - -9.9%
  • Greggs
  • Birds Bakery
  • Derbyshire Cakes
  • Cake Box
  • Nafees Bakers & Sweets
  • Cakes and Bakes
  • Heavenly Desserts
  • Other tracked chains

Store footprint

Store map

56 tracked store locations in Derby. The 7 largest tracked chains are highlighted.

  • Greggs (19)
  • Birds Bakery (21)
  • Derbyshire Cakes (1)
  • Cake Box (3)
  • Nafees Bakers & Sweets (1)
  • Cakes and Bakes (1)
  • Heavenly Desserts (1)
  • Other tracked chains

Top tracked chains by store count

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