Trends · data through September 2026

Vitamins & Supplements in New York-Newark-Jersey City, NY-NJ

Iceflower tracks 142 stores from 9 vitamins & supplements in New York-Newark-Jersey City, NY-NJ.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
142
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vitamins & supplements

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Vitamin Shoppe and GNC sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Vitamin Shoppe logo The Vitamin Shoppe - +2.3%
2 G GNC logo GNC - -6.1%
  • The Vitamin Shoppe
  • GNC
  • Advocare
  • samedaysupplements.com
  • Live It Up
  • Thesis
  • Total Nutrition
  • Other tracked chains

Store footprint

Store map

142 tracked store locations in New York-Newark-Jersey City, NY-NJ. The 7 largest tracked chains are highlighted.

  • The Vitamin Shoppe (66)
  • GNC (68)
  • Advocare (2)
  • samedaysupplements.com (1)
  • Live It Up (1)
  • Thesis (1)
  • Total Nutrition (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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