Trends · data through September 2026

Family & Value Apparel in McAllen-Edinburg-Mission, TX

Iceflower tracks 30 stores from 13 family & value apparel chains in McAllen-Edinburg-Mission, TX. Melrose Family Fashions grew fastest over the last year, ahead of Old Navy and Cato Fashions.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Melrose Family Fashions and Old Navy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Melrose Family Fashions - +2.8%
2 O Old Navy logo Old Navy - +2.7%
3 C Cato Fashions logo Cato Fashions - +2.1%
4 S Shoe Dept. logo Shoe Dept. - -7.6%
  • Old Navy
  • Melrose Family Fashions
  • Shoe Dept.
  • Cato Fashions
  • Gap
  • Levi's
  • Gap Factory
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in McAllen-Edinburg-Mission, TX. The 7 largest tracked chains are highlighted.

  • Old Navy (4)
  • Melrose Family Fashions (10)
  • Shoe Dept. (4)
  • Cato Fashions (3)
  • Gap (1)
  • Levi's (1)
  • Gap Factory (1)
  • Other tracked chains

Top tracked chains by store count

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