Trends · data through July 2026

Casual Eateries in McAllen-Edinburg-Mission, TX

Iceflower tracks 50 stores from 35 casual eateries chains in McAllen-Edinburg-Mission, TX. Snowball Express grew fastest over the last year, ahead of Baskin-Robbins and Exotic Berry Frozen Yogurt.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
35
Tracked stores
50
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Snowball Express and Baskin-Robbins sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 S Snowball Express - +5.3%
2 B Baskin-Robbins logo Baskin-Robbins - +2.8%
3 E Exotic Berry Frozen Yogurt - -7.3%
  • Dunkin'
  • Krispy Kreme
  • Snowball Express
  • Cold Stone Creamery
  • Baskin-Robbins
  • Sweet Temptations
  • Xquinkles Snack Land
  • Other tracked chains

Store footprint

Store map

50 tracked store locations in McAllen-Edinburg-Mission, TX. The 7 largest tracked chains are highlighted.

  • Dunkin' (5)
  • Krispy Kreme (1)
  • Snowball Express (3)
  • Cold Stone Creamery (2)
  • Baskin-Robbins (3)
  • Sweet Temptations (1)
  • Xquinkles Snack Land (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dunkin' logo Dunkin' 5
  • 2 S Snowball Express 3
  • 3 B Baskin-Robbins logo Baskin-Robbins 3
  • 4 E Exotic Berry Frozen Yogurt 3
  • 5 C Cold Stone Creamery logo Cold Stone Creamery 2
  • 6 X Xquinkles Snack Land 2
  • 7 P Paleteria Y Neveria Yusma 2
  • 8 L La Chula Michoacana 2
  • 9 M Mr Freeze 2
  • 10 F Freshens logo Freshens 1
  • 11 S Shipley Do-Nuts logo Shipley Do-Nuts 1
  • 12 W Weritos Snack 1
  • 13 J Joe's Ice Cream Parlor 1
  • 14 R Rollitos Ice Cream 1
  • 15 G Golden Ice Cream 1
  • 16 J Jackies Snow cone 1
  • 17 M Mochi Ring Donut 1
  • 18 L Los Gringos Snack Bar 1
  • 19 T Tropical Breeze 1
  • 20 D Dairy Chopos 1
  • 21 P Papy Donuts 1
  • 22 B Beer & Snack Shack Drive Thru 1
  • 23 P Popeyes Sno Cone 1
  • 24 L LMD Michelandia Drive Thru 1
  • 25 M Marble Slab Creamery logo Marble Slab Creamery 1
  • 26 B Black Mint Frozen Yogurt 1
  • 27 D Don Donuts 1
  • 28 E Extreme Sweets & Treats 1
  • 29 B Ben & Jerry's logo Ben & Jerry's 1
  • 30 T Tropical Yogurt 1
  • 31 A Aguas Frescas Don Chuy 1
  • 32 T The Baked Bear logo The Baked Bear 1
  • 33 L La Real Michoacana 1
  • 34 S Sweet Temptations 1
  • 35 K Krispy Kreme logo Krispy Kreme 1

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