Trends · data through September 2026

Insurance trends in Florida

Iceflower tracks 174 stores from 107 insurance chains in Florida.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
107
Tracked stores
174
Consumer panel
130M+

Growth ranking

Fastest-growing tracked insurance chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Freeway Insurance and Florida Blue sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Freeway Insurance logo Freeway Insurance - -77.9%
2 F Florida Blue logo Florida Blue - -97.6%
  • Insurance agencies
  • Auto Clubs & Roadside
  • Auto & Home Insurance
  • Health & Medicare Plans
  • Life Insurance & Final Expense
  • Other categories

Store footprint

Store map

174 tracked store locations in Florida, colored by category.

  • Insurance agencies (90)
  • Auto Clubs & Roadside (33)
  • Auto & Home Insurance (25)
  • Health & Medicare Plans (20)
  • Life Insurance & Final Expense (6)
  • Other categories

Top tracked chains by store count

  • 1 A AAA logo AAA 33
  • 2 F Florida Health Care Plans logo Florida Health Care Plans 14
  • 3 F Freeway Insurance logo Freeway Insurance 4
  • 4 E Estrella Insurance 4
  • 5 F Florida Blue logo Florida Blue 4
  • 6 N New York Life Insurance logo New York Life Insurance 3
  • 7 F Farmers Insurance logo Farmers Insurance 2
  • 8 F Farm Bureau Insurance logo Farm Bureau Insurance 2
  • 9 T TrueWay Insurance 2
  • 10 P Progressive 2
  • 11 A All Star Insurance logo All Star Insurance 2
  • 12 C Cigna logo Cigna 2
  • 13 D Direct Auto Insurance logo Direct Auto Insurance 2
  • 14 N North Miami Beach 2
  • 15 P Primerica logo Primerica 2
  • 16 U Univista Insurance 2
  • 17 F Florida Blue Center logo Florida Blue Center 2
  • 18 L Liberty Mutual logo Liberty Mutual 1
  • 19 F Florida Health Agency 1
  • 20 F Fiesta Auto Insurance & Tax Service logo Fiesta Auto Insurance & Tax Service 1
  • 21 O Opportunity Insurance 1
  • 22 R Raulerson Insurance Group 1
  • 23 N Nationwide Mutual Insurance Company logo Nationwide Mutual Insurance Company 1
  • 24 I Insurance Elevated LLC 1
  • 25 C Cape Life Insurance 1
  • 26 C Christopher Talley 1
  • 27 C Carter Insurance 1
  • 28 R Richard Moore 1
  • 29 S Super Karyann Insurance & Taxes 1
  • 30 T Total Insurance & Services 1
  • 31 M Momentum Team 1
  • 32 S State Farm logo State Farm 1
  • 33 S Sunshine Health 1
  • 34 B Bay to Bay Title 1
  • 35 C Center For Health Equity 1
  • 36 U U.S. Legal Services 1
  • 37 T Tropical Benefits 1
  • 38 T The Family Legacy Agency 1
  • 39 T The Colony Group 1
  • 40 R Regional Insurance 1
  • 41 J Joanne Albert 1
  • 42 F Fowler Financial 1
  • 43 D Dick Duffy 1
  • 44 A Auto Insurance Mr 1
  • 45 M Miler Martinez 1
  • 46 A All Florida Insurance 1
  • 47 F Fernando Torres: Primerica 1
  • 48 F Florida Sun Insurance 1
  • 49 E East Pasco Insurance 1
  • 50 T Tropical Insurance 1

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