Growth
Wing Zone against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wing Zone's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 156 |
W
Wing Zone
|
-45.8% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Wing Zone locations across 15 US states.
Tracked stores by state
- Kentucky 3
- North Carolina 3
- Virginia 3
- California 2
- Michigan 2
- Nevada 2
- Ohio 2
- South Carolina 2
- Wisconsin 2
- Alabama 1
- Florida 1
- Georgia 1
- Louisiana 1
- Maryland 1
- Texas 1
Customer overlap
Who shops at Wing Zone
Tracked chains Wing Zone customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Johnson
100
C
Camp Geiger
98
O
Our Place Liquors
94
M
MCX
62
MCX
62
F
Food Star
51
E
Eastern Outfitters Jacksonville/Richlands
45
C
Camp LeJeune
43
A
ABC Liquor Store
42
S
Supermercado Aguascalientes
40
H
Happy Smoke Tobacco
40
More trends