Growth
Vivi Bubble Tea against its category
The biggest tracked US beverage shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vivi Bubble Tea's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
FiiZ Drinks
|
-8.6% |
| 2 |
K
Kung Fu Tea
|
-12.5% |
| 3 |
H
HTeaO
|
+6.6% |
| 4 |
T
Tai Chi Bubble Tea
|
+11.0% |
| 5 |
H
Happy Lemon
|
+4.7% |
| 6 |
D
Ding Tea
|
-7.0% |
| 7 |
S
Sharetea
|
-21.8% |
| 8 | T The Alley | +8.0% |
| 9 |
I
It's Boba Time
|
+7.3% |
| 10 |
K
Kokee Tea
|
-0.6% |
| 56 |
V
Vivi Bubble Tea
|
-18.5% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Vivi Bubble Tea locations across 10 US states.
Tracked stores by state
- New Jersey 2
- Texas 2
- Illinois 1
- Michigan 1
- North Carolina 1
- New York 1
- Ohio 1
- Pennsylvania 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Vivi Bubble Tea
Tracked chains Vivi Bubble Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
100
MTA
100
S
SEPTA
57
M
Morton Williams
45
Morton Williams
45
H
Hung Vuong Food Market
36
S
Super G Mart
28
Super G Mart
28
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