Growth
Vivi Bubble Tea against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vivi Bubble Tea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 59 |
V
Vivi Bubble Tea
|
-12.3% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Vivi Bubble Tea locations across 20 US states.
Tracked stores by state
- New Jersey 5
- Minnesota 4
- New York 4
- Texas 3
- Illinois 2
- Louisiana 2
- Maryland 2
- California 1
- Connecticut 1
- Georgia 1
- Massachusetts 1
- Michigan 1
- North Carolina 1
- Ohio 1
- Pennsylvania 1
- Rhode Island 1
- South Carolina 1
- Utah 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Vivi Bubble Tea
Tracked chains Vivi Bubble Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Ha Tien Grocery Market
100
M
MTA
86
MTA
86
M
Morton Williams
37
Morton Williams
37
C
Collin College
33
Collin College
33
H
Hung Vuong Food Market
32
S
Sunrise International Market
27
More trends