Growth
Twisted Sugar against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Twisted Sugar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 14 |
T
Twisted Sugar
|
+0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Twisted Sugar locations across 14 US states.
Tracked stores by state
- Utah 17
- Arizona 6
- Idaho 3
- Indiana 3
- Colorado 2
- Kansas 2
- North Carolina 2
- Nevada 2
- Texas 2
- Florida 1
- Missouri 1
- New Mexico 1
- Oklahoma 1
- South Carolina 1
Customer overlap
Who shops at Twisted Sugar
Tracked chains Twisted Sugar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kent's Market
100
D
Dick's Market
45
More trends