Growth
Twisted Sugar against its category
The biggest tracked US bakeries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Twisted Sugar's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-6.7% |
| 2 |
N
Nothing Bundt Cakes
|
+10.5% |
| 3 |
P
Paris Baguette
|
- |
| 4 |
W
Wetzel's Pretzels
|
+1.8% |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
C
Cinnabon
|
-6.7% |
| 7 |
8
85C Bakery Cafe
|
+18.7% |
| 8 |
I
Insomnia Cookies
|
-15.1% |
| 9 |
G
Great American Cookies
|
-3.2% |
| 10 |
T
Tatte Bakery & Cafe
|
+11.2% |
| 26 |
T
Twisted Sugar
|
-19.9% |
Share of tracked category spend, indexed
Store footprint
Store map
36 tracked Twisted Sugar locations across 11 US states.
Tracked stores by state
- Utah 17
- Arizona 5
- Indiana 3
- Idaho 2
- North Carolina 2
- Nevada 2
- Colorado 1
- Kansas 1
- Missouri 1
- New Mexico 1
- South Carolina 1
Customer overlap
Who shops at Twisted Sugar
Tracked chains Twisted Sugar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kent's Market
100
L
Lee's Marketplace
55
Lee's Marketplace
55
D
Dick's Market
52
More trends