Growth
The Wharf against its category
The biggest tracked US seafood & Cajun chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Wharf's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pappadeaux Seafood Kitchen
|
+4.0% |
| 2 |
C
Captain D's
|
-1.0% |
| 3 |
L
Long John Silver's
|
+6.8% |
| 4 |
H
Hook & Reel Cajun Seafood & Bar
|
-0.3% |
| 5 |
C
Crafty Crab
|
-13.7% |
| 6 |
R
Red Crab
|
-4.1% |
| 7 |
T
The Juicy Crab
|
- |
| 8 | J JJ Fish & Chicken | -0.8% |
| 9 |
T
The Juicy Seafood
|
-5.0% |
| 10 | T The Boiling Crab | -3.7% |
| 26 | T The Wharf | +16.2% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked The Wharf locations across 12 US states and DC.
Tracked stores by state
- Florida 5
- Alabama 3
- California 2
- District of Columbia 1
- Massachusetts 1
- Minnesota 1
- New Jersey 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Texas 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at The Wharf
Tracked chains The Wharf customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Ticket Sports Bar
100
B
Baldwin EMC
97
Baldwin EMC
97
F
Flora-Bama Lounge & Package
86
Flora-Bama Lounge & Package
86
S
Shades Sunglasses
81
I
Intermission
81
I
Island Culture Tiki Bar
75
V
Villaggio Grille
68
More trends