Growth
The Hive against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Hive's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked The Hive locations across 14 US states.
Tracked stores by state
- California 2
- Indiana 2
- New Jersey 2
- Virginia 2
- Georgia 1
- Illinois 1
- Kansas 1
- Kentucky 1
- Missouri 1
- North Carolina 1
- New Mexico 1
- South Carolina 1
- Tennessee 1
- Utah 1
Customer overlap
Who shops at The Hive
Tracked chains The Hive customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Corporate Cleaning Systems
100
S
Silverlake "The Family Place"
81
Silverlake "The Family Place"
81
K
Kenton County Coroner Office
72
Kenton County Coroner Office
72
C
Camporosso
72
Camporosso
72
M
Miller Chiropractic Office
68
K
Kremer's Market
67
S
St. Elizabeth Healthcare
66
S
Sparrow Wine & Liquor Co
64
B
Barleycorn's
64
Barleycorn's
64
L
Longnecks Sports Grill
52
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