Growth
Thai Pepper against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Pepper's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 159 | T Thai Pepper | +1.5% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Thai Pepper locations across 12 US states.
Tracked stores by state
- California 4
- Minnesota 3
- Louisiana 2
- Colorado 1
- Connecticut 1
- Florida 1
- Georgia 1
- Massachusetts 1
- Missouri 1
- Oregon 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Thai Pepper
Tracked chains Thai Pepper customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nugget Market
100
M
M Fuel
83
Z
Zaap Thai Street Food
76
Zaap Thai Street Food
76
R
Robins AFB Commissary
74
A
Aafes Bx
68
Aafes Bx
68
S
Stadium Thriftway
62
Stadium Thriftway
62
K
KIN.D96 Thai and Sushi
60
R
Robins AFB
59
B
Black Barley Kitchen & Taphouse
50
J
Jinju Sushi
43
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