Growth
Taste of Asia against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of Asia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 84 | T Taste of Asia | -8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked Taste of Asia locations across 17 US states.
Tracked stores by state
- Texas 7
- Florida 5
- California 3
- Georgia 2
- New York 2
- Virginia 2
- West Virginia 2
- Alabama 1
- Colorado 1
- Kentucky 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- Nevada 1
- Pennsylvania 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Taste of Asia
Tracked chains Taste of Asia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hurricane Animal Hospital
100
B
Bubbarino's Bites & Bubbles
92
W
Whiskey Taco
83
S
Smoker Friendly's Liquor Plus
63
D
Dough Daddy's Pizza
59
F
FireSide Grille
54
N
Nails by Tammy
53
T
Teays Valley Auto & Truck Service
45
R
Rocas
40
C
Cross Lanes Veterinary Hospital
32
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