Growth
Taste of Asia against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taste of Asia's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Taste of Asia locations across 10 US states.
Tracked stores by state
- Texas 5
- Virginia 2
- Alabama 1
- Georgia 1
- Kentucky 1
- Michigan 1
- Nevada 1
- New York 1
- South Carolina 1
- West Virginia 1
Customer overlap
Who shops at Taste of Asia
Tracked chains Taste of Asia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hurricane Animal Hospital
100
B
Bubbarino's Bites & Bubbles
91
W
Whiskey Taco
87
D
Dough Daddy's Pizza
62
F
FireSide Grille
59
K
Kroger Gas
40
Kroger Gas
40
N
Nails by Tammy
40
R
Rocas
38
Rocas
38
C
Crow's Discount Liquor
37
C
Cross Lanes Veterinary Hospital
31
More trends