Growth
Taqueria El Rey against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria El Rey's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Taqueria El Rey locations across 12 US states.
Tracked stores by state
- Oklahoma 3
- Texas 3
- California 2
- Nebraska 2
- Washington 2
- Arkansas 1
- Florida 1
- Georgia 1
- Maryland 1
- Michigan 1
- Minnesota 1
- North Carolina 1
Customer overlap
Who shops at Taqueria El Rey
Tracked chains Taqueria El Rey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Roaster's Market
100
L
La Coronita
73
C
Carniceria Loa
71
R
Rise & Shine Coffee
66
W
Whiskey Gulch CoffeePub
66
D
Damn Fine Pizza
65
T
The Brick House Bar and Grill
65
S
Super D Market
63
G
Galaxy Theatre Uptown
62
Galaxy Theatre Uptown
62
S
Super Carniceria El Pueblito
59
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