Growth
Tacos El Rey against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Rey's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Tacos El Rey locations across 9 US states.
Tracked stores by state
- Idaho 5
- Washington 4
- California 3
- Colorado 1
- Maryland 1
- Nevada 1
- South Carolina 1
- Texas 1
- Wisconsin 1
Customer overlap
Who shops at Tacos El Rey
Tracked chains Tacos El Rey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gallegos Meat Market
100
P
Pantera Market
96
P
Pantera Market 4
91
R
Rodda Paint
86
U
Universal Fasteners and Supply
84
C
Cloverdale Nursery
84
C
Carniceria Mi Tierra
81
J
Jayker Re-Wholesale Nursery
81
B
Basalite Concrete Products
80
More trends