Growth
Tacos El Rey against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Rey's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 65 | T Tacos El Rey | +0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Tacos El Rey locations across 14 US states.
Tracked stores by state
- California 6
- Washington 6
- Idaho 5
- Nevada 3
- Texas 3
- Colorado 2
- Illinois 2
- Florida 1
- Maryland 1
- New York 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Wisconsin 1
Customer overlap
Who shops at Tacos El Rey
Tracked chains Tacos El Rey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
Gallegos Meat Market
100
P
Pantera Market 4
93
P
Pantera Market
90
U
Universal Fasteners and Supply
86
J
Jayker Re-Wholesale Nursery
83
C
Carniceria Mi Tierra
82
C
Cloverdale Nursery
78
B
Basalite Concrete Products
77
A
Ada County Landfill
73
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