Growth
Tacos El Primo against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Primo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Tacos El Primo locations across 12 US states.
Tracked stores by state
- Texas 5
- California 3
- Alaska 1
- Iowa 1
- Kansas 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- Nevada 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
Customer overlap
Who shops at Tacos El Primo
Tracked chains Tacos El Primo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
La Cumplidora
100
S
Sanford ABC
68
T
Tortilleria Rosita
68
S
Shane's Whiskey and Bourbon House
66
R
Rivera's Supermarket
64
O
Ontario Mini Market & Produce
52
S
SOBE MART
42
B
Burton Meat Farm
39
V
Villas Market
39
S
Supermercado Mexico
37
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