Growth
Super Chix against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super Chix's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 19 |
S
Super Chix
|
-0.1% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked Super Chix locations across 14 US states.
Tracked stores by state
- Utah 7
- Washington 5
- Alabama 4
- Georgia 3
- South Carolina 3
- North Carolina 2
- New Jersey 2
- Tennessee 2
- Virginia 2
- Idaho 1
- Mississippi 1
- Montana 1
- Nevada 1
- Ohio 1
Customer overlap
Who shops at Super Chix
Tracked chains Super Chix customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Al's Sporting Goods
79
Al's Sporting Goods
79
H
Harmons Pharmacy
44
Harmons Pharmacy
44
More trends