Growth
Xfinity against its category
The biggest tracked US internet & cable TV chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Xfinity's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
X
XFINITY Store by Comcast
|
- |
| 2 |
O
Optimum
|
-49.5% |
| 3 |
X
Xfinity
|
- |
| 4 |
S
Spectrum
|
-52.1% |
| 5 |
B
Buckeye Broadband
|
-63.0% |
| 6 |
A
Altafiber
|
-62.4% |
| 7 |
C
Cox
|
- |
| 8 |
C
Cox Communications
|
-12.9% |
| 9 |
C
CoastConnect
|
- |
| 10 |
G
Greenlight Networks
|
-40.5% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Xfinity locations across 22 US states and DC.
Tracked stores by state
- Washington 8
- Oregon 6
- California 5
- Florida 5
- Colorado 4
- Michigan 4
- New Jersey 4
- Pennsylvania 4
- Tennessee 4
- Utah 4
- Virginia 4
- Georgia 3
- Illinois 3
- Maryland 3
- Connecticut 2
- District of Columbia 2
- Indiana 2
- New Hampshire 2
- New Mexico 2
- Alabama 1
- Arizona 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at Xfinity
Tracked chains Xfinity customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tacoma Public Utilities
100
Tacoma Public Utilities
100
P
Puget Sound Energy
62
Puget Sound Energy
62
S
Seattle City Light
50
S
Snohomish County
43
E
Elmhurst Mutual Power and Light
32
Elmhurst Mutual Power and Light
32
B
Big Nation
30
S
Seattle Public Utilities
29
P
Peninsula Light Company
22
Peninsula Light Company
22
More trends