Growth
Southern Charm against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southern Charm's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
| 58 | S Southern Charm | -5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Southern Charm locations across 12 US states.
Customer overlap
Who shops at Southern Charm
Tracked chains Southern Charm customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
I
Ideal mart
100
C
Copper Pantry
94
M
Mercier Orchards
84
C
Chester Brunnenmeyer's Bar and Grill
72
E
El Manzanillo
56
J
Jackson Energy Cooperative
49
Jackson Energy Cooperative
49
A
Antiques Village
42
M
Malone's Hamburg
37
A
Appalachian Beverage
34
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