Growth
Saigon Pho against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Saigon Pho's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Saigon Pho locations across 9 US states.
Tracked stores by state
- New York 2
- Texas 2
- Illinois 1
- Maine 1
- North Carolina 1
- New Jersey 1
- Virginia 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at Saigon Pho
Tracked chains Saigon Pho customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Adams Fairacre Farms
100
L
Lewiston Circle-K Irving
78
Lewiston Circle-K Irving
78
C
City of Lewiston Administrative Offices
63
O
Ogawa Japanese Restaurant
61
F
Fishkill
45
S
Stone Tower Brews
45
Stone Tower Brews
45
A
Axis Natural Foods
44
G
Gowell's Shop & Save
41
B
Black Bear Burritos
39
W
Wei-Li Restaurant
38
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