Growth
Roberto's Taco Shop against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Roberto's Taco Shop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 30 |
R
Roberto's Taco Shop
|
-0.0% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Roberto's Taco Shop locations across 5 US states.
Tracked stores by state
- California 24
- Nevada 9
- Texas 2
- Arizona 1
- New Mexico 1
Customer overlap
Who shops at Roberto's Taco Shop
Tracked chains Roberto's Taco Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sam's Club Tire & Battery
100
S
S&S
91
L
La Bonita Supermarkets
90
S
Santa Fe Station Hotel & Casino
75
D
Don Tortaco Mexican Grill
73
A
Americo
70
Americo
70
G
Garden Farms Market
68
M
Mariana's
67
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