Growth
Out of the Closet against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Out of the Closet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
| 65 |
O
Out of the Closet
|
+2.9% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Out of the Closet locations across 9 US states.
Tracked stores by state
- California 9
- Florida 5
- Texas 3
- Georgia 1
- Illinois 1
- Louisiana 1
- New York 1
- Ohio 1
- Washington 1
Customer overlap
Who shops at Out of the Closet
Tracked chains Out of the Closet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Berkeley Bowl West
100
B
Berkeley Bowl
74
R
Rainbow Grocery
42
M
Monterey Market
37
F
Farmer Joe's
35
L
Lassen's Natural Foods & Vitamins
21
Lassen's Natural Foods & Vitamins
21
More trends