Growth
Orvis against its category
The biggest tracked US tactical, hunting & fishing chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orvis's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
5
5.11 Tactical
|
-3.9% |
| 2 |
T
Turner's Outdoorsman
|
+5.9% |
| 3 |
F
Fin Feather Fur Outfitters
|
+2.9% |
| 4 |
O
Orvis
|
-23.4% |
| 5 | G General Jackson's Inc | +2.4% |
| 6 | M Mohawk Army Navy | +5.4% |
| 7 | E Englund Marine & Industrial Supply | - |
| 8 | S Smith Farm Supply | +13.5% |
| 9 |
S
SITKA Gear
|
+12.5% |
| 10 | B Bucks & Jakes Outfitters | +13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
86 tracked Orvis locations across 33 US states.
Tracked stores by state
- Texas 9
- Pennsylvania 6
- Tennessee 6
- Virginia 6
- North Carolina 5
- New York 5
- Ohio 4
- South Carolina 4
- Alabama 3
- California 3
- Georgia 3
- Vermont 3
- Arizona 2
- Colorado 2
- Connecticut 2
- Illinois 2
- Maine 2
- Michigan 2
- New Jersey 2
- Wisconsin 2
- Delaware 1
- Florida 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- Oregon 1
- Washington 1
- Wyoming 1
Customer overlap
Who shops at Orvis
Tracked chains Orvis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Londonderry Village Market
100
R
Reid's Fine Foods
69
G
Great Outdoor Provision Co.
67
L
Libbie Market
56
Libbie Market
56
Y
Yellow Umbrella Provisions
55
B
Blackhawk Hardware
49
F
Fitzgerald's Foods
47
F
Forest Hills Foods
46
More trends