Growth
Orvis against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Orvis's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.4% |
| 2 |
B
Burlington
|
+3.9% |
| 3 |
O
Old Navy
|
+0.7% |
| 4 |
A
American Eagle
|
-10.2% |
| 5 |
V
Victoria's Secret
|
+3.5% |
| 6 |
L
lululemon
|
+7.8% |
| 7 |
H
H&M
|
-7.1% |
| 8 |
Z
Zara
|
-1.1% |
| 9 |
M
Men's Wearhouse
|
-3.3% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 107 |
O
Orvis
|
-13.0% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Orvis locations across 12 US states.
Tracked stores by state
- Virginia 4
- North Carolina 3
- Ohio 3
- Pennsylvania 3
- Vermont 2
- Alabama 1
- Georgia 1
- Kentucky 1
- Michigan 1
- South Carolina 1
- Tennessee 1
- Wyoming 1
Customer overlap
Who shops at Orvis
Tracked chains Orvis customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Reid's Fine Foods
100
G
Great Outdoor Provision Co.
97
L
Libbie Market
82
Libbie Market
82
Y
Yellow Umbrella Provisions
81
F
Forest Hills Foods
75
B
Blackhawk Hardware
72
P
Peter Millar
69
Peter Millar
69
J
J.McLaughlin
65
M
Monkee's
52
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