Growth
Turner's Outdoorsman against its category
The biggest tracked US gun stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Turner's Outdoorsman's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Palmetto State Armory
|
-2.0% |
| 2 |
T
Turner's Outdoorsman
|
+7.3% |
| 3 | I Idaho Gun & Outdoors | -19.4% |
| 4 | S Semper-Fi Guns | - |
| 5 |
D
Discount Gun Mart
|
+14.9% |
| 6 | S Shooters World | +7.0% |
| 7 | T The Gun Shop | -16.6% |
| 8 | S Smoky Mountain Guns and Ammo | +8.4% |
| 9 | G Guerrilla Armament | - |
| 10 | F Fuquay Gun | -7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Turner's Outdoorsman locations across 2 US states.
Tracked stores by state
- California 25
- Arizona 2
Customer overlap
Who shops at Turner's Outdoorsman
Tracked chains Turner's Outdoorsman customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Discount Gun Mart
100
Discount Gun Mart
100
D
Dirty Bird Guns and Ammo
92
2
2nd Amendment Zone
65
C
Camarillo Gun Store
64
A
Ammo Bros
64
L
LAX Ammunition San Diego
62
D
Dana Landing Marina
59
Dana Landing Marina
59
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