Growth
Turner's Outdoorsman against its category
The biggest tracked US tactical, hunting & fishing chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Turner's Outdoorsman's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
5
5.11 Tactical
|
-3.9% |
| 2 |
T
Turner's Outdoorsman
|
+5.9% |
| 3 |
F
Fin Feather Fur Outfitters
|
+2.9% |
| 4 |
O
Orvis
|
-23.4% |
| 5 | G General Jackson's Inc | +2.4% |
| 6 | M Mohawk Army Navy | +5.4% |
| 7 | E Englund Marine & Industrial Supply | - |
| 8 | S Smith Farm Supply | +13.5% |
| 9 |
S
SITKA Gear
|
+12.5% |
| 10 | B Bucks & Jakes Outfitters | +13.6% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Turner's Outdoorsman locations across 2 US states.
Tracked stores by state
- California 35
- Arizona 2
Customer overlap
Who shops at Turner's Outdoorsman
Tracked chains Turner's Outdoorsman customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dirty Bird Guns and Ammo
100
R
Route 66 Shooting Sports Park
83
D
Discount Gun Mart
76
Discount Gun Mart
76
A
Ammo Bros
60
2
2nd Amendment Zone
55
C
Camarillo Gun Store
49
U
US Patriot Armory
49
D
Dana Landing Marina
46
Dana Landing Marina
46
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