Growth
Michelle's against its category
The biggest tracked US hair salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Michelle's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Great Clips
|
+3.8% |
| 2 |
S
Sport Clips Haircuts
|
+1.5% |
| 3 |
S
Supercuts
|
-2.3% |
| 4 |
H
Hair Cuttery
|
+3.4% |
| 5 | F Fantastic Sams | -7.5% |
| 6 |
S
SmartStyle
|
-30.2% |
| 7 | C Cost Cutters | -3.1% |
| 8 | S Sharkey's Cuts for Kids | +14.2% |
| 9 |
C
Cookie Cutters Haircuts for Kids
|
-5.6% |
| 10 | H Holiday Hair | -5.7% |
| 23 | M Michelle's | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Michelle's locations across 10 US states.
Tracked stores by state
- California 1
- Colorado 1
- Connecticut 1
- Michigan 1
- Nebraska 1
- New Mexico 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Michelle's
Tracked chains Michelle's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fast Point
100
3
378 Quickstop
88
T
Thompson Hardware McCormick
69
S
Strom's Drug Store
60
D
Doobies Beer Joint and Sports Bar
59
M
My Wife's Bar - My Grill
56
F
Fishing Village
46
C
Cliatt Crossing
44
B
Blue Rock Lounge
43
M
Mojito's Mexican Bar & Grill
41
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