Growth
Mel's Diner against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mel's Diner's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Cracker Barrel Old Country Store
|
+0.2% |
| 2 |
I
IHOP
|
-1.6% |
| 3 |
W
Waffle House
|
+6.5% |
| 4 |
D
Denny's
|
-6.8% |
| 5 |
B
Bob Evans
|
-1.1% |
| 6 |
B
Black Bear Diner
|
+11.7% |
| 7 |
E
Eat'n Park
|
-5.8% |
| 8 |
P
Perkins American Food Co.
|
+1.0% |
| 9 |
S
Silver Diner
|
-1.6% |
| 10 |
V
Village Inn
|
+6.7% |
| 67 |
M
Mel's Diner
|
-18.4% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Mel's Diner locations across 15 US states.
Tracked stores by state
- Florida 7
- California 5
- Arkansas 2
- Arizona 1
- Kentucky 1
- Louisiana 1
- Mississippi 1
- North Carolina 1
- Nebraska 1
- Nevada 1
- New York 1
- Oklahoma 1
- Pennsylvania 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Mel's Diner
Tracked chains Mel's Diner customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Boomtown Buffet
100
L
Liquor Box
97
A
Ahtanum Smoke Shop
85
P
Pinchers Crab Shack
74
Y
Yakamart
73
2
24 Hour Fuel
66
N
NCH Healthcare System
61
U
Universal Studios Hollywood
48
Universal Studios Hollywood
48
W
Wray's Marketfresh IGA
46
More trends