Growth
La Familia against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Familia's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked La Familia locations across 14 US states.
Tracked stores by state
- California 3
- New York 3
- Colorado 2
- Texas 2
- Florida 1
- Illinois 1
- Massachusetts 1
- Maryland 1
- North Carolina 1
- New Jersey 1
- Oregon 1
- Pennsylvania 1
- Rhode Island 1
- South Carolina 1
Customer overlap
Who shops at La Familia
Tracked chains La Familia customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Gavel Public House
100
D
DeCicco Family Markets
74
DeCicco Family Markets
74
A
Aberdeen PG Commissary
46
Aberdeen PG Commissary
46
D
Dave's Fresh Marketplace
43
Dave's Fresh Marketplace
43
B
Brack's
35
T
Trucchi's Supermarkets
30
B
Barrels & Boards
28
G
Green Way Markets
25
B
Beards Hill Liquors
20
More trends