Growth
KOA against its category
The biggest tracked US campground chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks KOA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | L Lagoon RV Park & Campground | - |
| 2 |
Y
Yogi Bear's Jellystone Park
|
+6.1% |
| 3 | B Bethpage Camp-Resort | +8.4% |
| 4 | B Brennan Beach Campground | +8.2% |
| 5 |
K
KOA
|
-71.5% |
| 6 | C Coronado | -6.4% |
| 7 |
A
Adventure Bound Camping Resorts
|
+9.6% |
| 8 | F Fiddlers Cove RV Park | -4.9% |
| 9 | F Fairways RV Resort | +10.7% |
| 10 | C Cherry Hill Park | -3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
64 tracked KOA locations across 30 US states.
Tracked stores by state
- Florida 7
- California 6
- Colorado 5
- Arizona 4
- Tennessee 3
- Washington 3
- Maine 2
- Michigan 2
- North Carolina 2
- New Mexico 2
- New York 2
- Pennsylvania 2
- South Carolina 2
- South Dakota 2
- Utah 2
- Virginia 2
- West Virginia 2
- Wyoming 2
- Idaho 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Maryland 1
- Mississippi 1
- Montana 1
- Nebraska 1
- Nevada 1
- Ohio 1
- Texas 1
- Vermont 1
Customer overlap
Who shops at KOA
Tracked chains KOA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cherry Hill Park
68
O
Oliver's Market
27
More trends