Growth
KOA against its category
The biggest tracked US campgrounds chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks KOA's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
Love's RV Hookup
|
-0.5% |
| 2 |
K
KOA
|
-65.6% |
| 3 |
Y
Yogi Bear's Jellystone Park
|
+1.7% |
| 4 | B Bethpage Camp-Resort | +17.7% |
| 5 |
L
Lakewood Camping Resort
|
+9.1% |
| 6 | V Vandenberg SFB FamCamp | - |
| 7 | C Coronado | - |
| 8 | B Brennan Beach Campground | +2.1% |
| 9 | C Cherry Hill Park | -20.9% |
| 10 | F Fairways RV Resort | - |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked KOA locations across 20 US states.
Tracked stores by state
- California 3
- Arizona 2
- Florida 2
- Michigan 2
- Pennsylvania 2
- Tennessee 2
- Utah 2
- Virginia 2
- Wyoming 2
- Colorado 1
- Idaho 1
- Maryland 1
- Maine 1
- Mississippi 1
- North Carolina 1
- Ohio 1
- South Carolina 1
- South Dakota 1
- Texas 1
- West Virginia 1
Customer overlap
Who shops at KOA
Tracked chains KOA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
General RV Center
85
C
Cherry Hill Park
62
A
AgCentral Farmers Cooperative
58
B
Blue Compass RV
19
L
Luke AFB BX
15
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