Growth
Jalapenos against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jalapenos's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Jalapenos locations across 10 US states.
Tracked stores by state
- Arizona 2
- Illinois 2
- Michigan 2
- Virginia 2
- California 1
- Florida 1
- Idaho 1
- Maryland 1
- New Jersey 1
- Nevada 1
Customer overlap
Who shops at Jalapenos
Tracked chains Jalapenos customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Shope's IGA
100
B
Bacons Castle Market
92
S
Skyline Market
67
D
Double A's Pizza Pub
66
C
Cofer Auto
64
B
Bottle Stop
64
F
Farmers Service Co.
62
R
Rolbetos Mexican Food
59
T
Tokyo Thai
56
D
Dixon's Seafood Shoppe
56
More trends