Growth
Hong Kong Express against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hong Kong Express's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.4% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.3% |
| 6 |
P
Panda Express
|
+5.0% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
A
Arby's
|
-5.1% |
| 9 |
D
Dairy Queen
|
-0.5% |
| 10 |
C
Culver's
|
+3.8% |
| 151 | H Hong Kong Express | -3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Hong Kong Express locations across 7 US states.
Customer overlap
Who shops at Hong Kong Express
Tracked chains Hong Kong Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Prime Financial Credit Union
100
C
Cosmo Beauty
99
H
Hampton Beverage II
93
V
Value Beauty
89
G
Good Hope
87
M
MongTeng Food Market
87
V
Vinces Beer & Liquor
83
B
Beauty Palace
82
T
The Inn Shoppe
80
E
El Greco
78
El Greco
78
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