Growth
Home against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Home's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 113 | H Home | - |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Home locations across 19 US states and DC.
Tracked stores by state
- New York 6
- California 3
- Illinois 2
- Texas 2
- Alabama 1
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Florida 1
- Georgia 1
- Massachusetts 1
- Minnesota 1
- New Mexico 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Home
Tracked chains Home customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
North Little Rock City Hall
100
L
Little Rock AFB
81
G
Guess Who?
74
B
Baeyens Hauk Veterinary
72
A
Albany MCLB Commissary
69
Albany MCLB Commissary
69
G
Gadwall's Grill
57
B
Bush Animal Clinic
53
J
June's Hallmark Shop
53
R
Rivera Italian Restaurant
50
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