Growth
Home against its category
The biggest tracked US accommodations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Home's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | H Home | - |
| 2 | S Springville | -11.9% |
| 3 | B Brownsville Road House | -13.6% |
| 4 | C Courthouse Bay | -9.6% |
| 5 | H Hamilton Inn | - |
| 6 | G Granite Falls | -16.4% |
| 7 | P Park Central | -45.8% |
| 8 |
S
Sundance Resort
|
-24.4% |
| 9 | W Winchester 20 | -3.4% |
| 10 | R Ravensworth | -14.2% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Home locations across 9 US states.
Customer overlap
Who shops at Home
Tracked chains Home customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pilgrim's Market
100
S
Seright's Ace Hardware
81
Seright's Ace Hardware
81
B
Black Sheep Sporting Goods
75
Z
Ziggy's Home Imprvement
61
L
Lancaster Market
60
A
ACI Northwest
59
ACI Northwest
59
H
Hayden Supercenter
57
P
Prairie Avenue Mini Storage
52
4
40 Equipment Rentals
51
H
Hayden Qwik Stop
49
More trends