Growth
Hog Heaven against its category
The biggest tracked US barbecue chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hog Heaven's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
|
+1.7% |
| 2 |
S
|
-6.6% |
| 3 |
R
|
+11.0% |
| 4 |
C
|
+17.8% |
| 5 |
B
|
+0.2% |
| 6 |
F
|
-7.1% |
| 7 |
D
|
-12.3% |
| 8 |
S
|
-57.5% |
| 9 |
M
|
+3.0% |
| 10 |
P
|
+3.7% |
| 148 |
H
|
-4.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Hog Heaven locations across 7 US states.
Tracked stores by state
- Mississippi 2
- North Carolina 2
- Ohio 2
- Alabama 1
- Georgia 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Hog Heaven
Tracked chains Hog Heaven customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends