Growth
Goodwill Donation Xpress against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Goodwill Donation Xpress's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
| 23 |
G
Goodwill Donation Xpress
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Goodwill Donation Xpress locations across 3 US states.
Tracked stores by state
- California 11
- Florida 1
- Nevada 1
Customer overlap
Who shops at Goodwill Donation Xpress
Tracked chains Goodwill Donation Xpress customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
BriarPatch Food Co-op
100
S
SPD Market
65
SPD Market
65
F
First U.S. Community CU
58
R
Robinson 201
43
M
Mother Truckers
41
S
Sierra Energy
40
N
Natural Selection Food & Wine
38
R
Robinson Enterprises Inc.
38
C
California Organics
33
H
Hills Flat Lumber Co.
29
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