Growth
Gong Cha against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Gong Cha's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 11 |
G
Gong Cha
|
+16.4% |
Share of tracked category spend, indexed
Store footprint
Store map
157 tracked Gong Cha locations across 23 US states and DC.
Tracked stores by state
- New Jersey 24
- New York 22
- Texas 22
- California 17
- Massachusetts 17
- Maryland 9
- Virginia 7
- Georgia 6
- Florida 5
- Colorado 4
- Pennsylvania 4
- Illinois 3
- South Carolina 3
- Connecticut 2
- North Carolina 2
- Rhode Island 2
- District of Columbia 1
- Louisiana 1
- Michigan 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Gong Cha
Tracked chains Gong Cha customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
92
MTA
92
More trends